One of the proposals of AgroVita+ is the adoption of sustainable practices that dialogue with global demands for environmental responsibility, because it is by taking care of the planet that prolong its subsistence. With this idea, the company reserved an area to be used as a learning to agroecological management and that could function as a refuge area for local fauna and flora of the caatinga biome, unique in the world.
In this engagement there is the intention of making agroforestry management allowing the creation of wild bees in the organic model, which will favor the pollination of native trees and, consequently, the seed bank.
The socio-environmental project developed by Vita+ has based on the premise that culture is the result of human interaction, who, while producing it, participates in each stage of the production system until the final consumer. Therefore, it is understood that working based on a policy of low environmental impact is also developing a culture that has the potential for economic exploitation that is increasingly viable and contextualized in global demands and for the conscious consumers with the environment.