Vita+ was founded in 2000 as a dream of the brothers Ricardo Cézar Carlos Rocha and Herickson Gustavo Carlos Rocha. Both agronomic engineers with masters in Phytotechnics and Phypathoology, respectively, they decided to create a productive system based on modern concepts connected with sustainability and environment ideas.
Located in Mossoró, Rio Grande do Norte, in northeastern Brazil, a unique region with favorable soil and climate for tropical fruits production and excellent strategic position to runoff products for the international market, Vita+ is specialized in fresh fruit production and disposal to break the traditional farming paradigms and offer a healthier and flavorful product.
Vita+ was founded in 2000 as a dream of the brothers Ricardo Cézar Carlos Rocha and Herickson Gustavo Carlos Rocha. Both agronomic engineers with masters in Phytotechnics and Phypathoology, respectively, they decided to create a productive system based on modern concepts connected with sustainability and environment ideas.
Located in Mossoró, Rio Grande do Norte, in northeastern Brazil, a unique region with favorable soil and climate for tropical fruits production and excellent strategic position to runoff products for the international market, Vita+ is specialized in fresh fruit production and disposal to break the traditional farming paradigms and offer a healthier and flavorful product.
From the outset, the company has been qualifying and structuring to answer internal and external market demands, always based on the sustainability pillars: environment, social and economic.
In 2012, Vita + crossed the Atlantic, taking the fruits cultivated in the fertile Brazilian soil to Europe. Currently, besides providing the domestic market, brazilian south and southeast regions, Vita+ fruits production is also consumed in Holland, England, Germany, Sweden, Ireland, Russia, the Middle East, Spain, Italy, Portugal, United States and Canada.
Tuned with the possibility of new agricultural frontiers, Vita+ regularly invests in the productive sector, reaching new areas and new cultures. Besides the traditional varieties such as yellow melon, galia melon, american cantaloupe melon and watermelon, the company invests heavily in research developing varieties and products to attend a market that always seeks for novelties.
In Vita +, efficiency, satisfaction and sustainability are key words that reflect the company’s doing and thinking. Here, being efficient in the productive sector emphasizing the competitive potential is fundamental, mainly with environment, natural resources and biodiversity respect.
Tuned with the possibility of new agricultural frontiers, Vita+ regularly invests in the productive sector, reaching new areas and new cultures. Besides the traditional varieties such as yellow melon, galia melon, american cantaloupe melon and watermelon, the company invests heavily in research developing varieties and products to attend a market that always seeks for novelties.
In Vita +, efficiency, satisfaction and sustainability are key words that reflect the company’s doing and thinking. Here, being efficient in the productive sector emphasizing the competitive potential is fundamental, mainly with environment, natural resources and biodiversity respect.
