The yellow melon produced at the AgroVita+ farms began to be marketed in Shanghai, China. The first delivery with 30 tons of fruits arrived last December 12th and a new delivery will happen next December 27th. The Asian Market conquest happened after 8 years of negotiation and the expectation is high, because China, currently, is one of the largest melon consumers in the world. Besides, the opening with the Chinese market opens other business opportunities.
The scenario is very promising, with the Chinese market the fruits exportations should increase, our harvest period coincides with the off-season in China.
In January this year, technicians from the General Customs Administration of China (GACC), organization responsible for plant and animal health, visited Vita+ farms to observe the entire process of melon cultivation, the care, respect for environmental standards, and, especially, how pest control is performed.